Armando Testa S.p.A., a leading Italian communications group with offices in Turin, Milan and Los Angeles, has acquired a minority stake in RedAbissi S.r.l., a software house operating in the Martech sector with a Social Media Management platform. Through the RedHab solution, RedAbissi enables its clients to create always-updated editorial plans that are automatically published on the social pages of the stores, allowing the stores to integrate their communication with content generated by the brands through profiles that are always active and updated.

Nash Advisory served as exclusive financial advisor to RedAbissi’s partners, handling all stages of the process, from origination to closing of the deal.